| Automobile
Dealership Tracking Study |
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Designed
to accurately capture your consumers' top of mind perception
of their automotive shopping choices. |
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| Answers
three basic marketing questions: |
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How
differentiated are you? |
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Identify
and monitor the position of your dealer group vis-a-vis
the competition. |
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How
can you be more relevant? |
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Understand
the factors that help you increase consideration of your
brand |
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Are
your programs working hard enough? |
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Monitor
the measures that indicate the effectiveness of your marketing
programs. |
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Basic
Study
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Conducted
regionally in a number of markets |
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400
Surveys of persons intending to buy a new vehicle each
quarter. |
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Continuous
Telephone Interviewing: |
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- Questionnaire uniquely designed to accurately measure
consumer attitudes,
opinions and preferences. |
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- Questionnaire structured to track the key indicators
of your marketing efforts. |
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Quarterly
Reporting: |
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- Analysis and reporting geared specifically for your
Dealer Group. |
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- Telegraphic reporting with insightful interpretation |
